Devil May Cry 5 has reached over 10 million sales since its release in 2019, significantly boosted by the recent Netflix animated series. Capcom attributes this surge in sales to the show's popularity, which generated 5.3 million views in its launch week and a 438.54% increase in players during a Steam sale. This success aligns with Capcom's strategy to transform its gaming IP into multi-media content to enhance brand engagement, reflecting the growing trend where successful anime adaptations can revitalize interest in video games.
Devil May Cry 5 has officially crossed 10 million units sold since its 2019 release, largely thanks to Netflix's anime adaptation reigniting interest in the franchise.
The hit animated series pushed Devil May Cry 5 past 10 million sales, supported by global acclaim and over 5.3 million views in its debut week.
Capcom’s Single Content Multiple Usage strategy is adapting its IP into shows and films to help bolster gaming sales, evidenced by the DMC anime's success.
After Netflix's Cyberpunk: Edgerunners attracted new interest in Cyberpunk 2077, Devil May Cry demonstrates the significant effect an anime can have on gaming IP.
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