"Fun always comes first for us," Leslie said. "Of course, we want to stay grounded in the DNA that makes a Black Ops game unique when it comes to core gameplay, but we also like to break the rules if it's going to maximize fun for players."
"When it comes to cosmetics, the Black Ops series naturally lends itself to some pretty outlandish themes when you consider we're the birthplace of Call of Duty Zombies and all of the crazy mindf**kery that comes with the storytelling in our games, so we like to have fun there too."
However, it's worth noting that Treyarch's mindset is slightly different when it comes to designing campaigns, which the developer explained remains focused on keeping the story as detailed and accurate as possible. "The Campaign has a tightly-defined cast of characters with an era-specific look to them that fits the story that we and our friends at Raven Software are telling," Leslie explained.
When discussing the game's postseason narrative, the developer said the story is still taken seriously, but that "doesn't mean we can't have some fun with cosmetics along the way."
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