Cranston’s campaign plays on Walter White's infamous character as he promotes good habits against littering in New Mexico, blending humor with a serious message.
Cranston noted that the campaign operates on different principles than typical public service ads, saying, 'Most public service campaigns work using common sense and empathy...that's not what we did here!'
The campaign includes $3 million funding for statewide advertising, highlighting the importance of keeping New Mexico beautiful while harnessing the popularity of Breaking Bad.
New Mexico’s governor emphasized the campaign’s focus on discussing waste reduction, aiming to engage citizens in conversation about packaging, plastics, and litter.
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