Randy Pitchford, the head of Gearbox Software, expresses concerns over the price of Borderlands 4, stating he wants consumers to feel they receive value for their money. Despite a possible price increase to $80, he believes dedicated fans will support the game. He clarified his controversial "real fans" comment, explaining it wasn't meant to dismiss concerns about pricing. Pitchford acknowledges the pressures from market forces and the need for the video game industry to adapt, while hoping to keep games accessible to all players.
"I always work with the intent and hope that a customer always feels they got the better end of the deal no matter what they pay."
"If a $10 price increase does happen... it will be okay and that Borderlands 4 will be okay because it's a great game and there are a lot of fans who will see the value and want it."
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