The 2016 Warcraft movie achieved significant box office success, predominantly driven by its performance in China. However, it faced criticism, leading former Activision Blizzard CEO Bobby Kotick to label it as one of the worst films ever made. Despite these mixed outcomes, Blizzard president Johanna Faries expressed the company's commitment to exploring new ways to adapt its franchises for film and TV, emphasizing the need for thoughtful execution and responsible stewardship of their iconic intellectual properties.
I can't share anything specific today... but we have a strong collective belief that we are Blizzard Entertainment, and not simply Blizzard Games or Blizzard Gaming.
Not everything will fit, and execution absolutely matters. We do think about what we can do to show up for the entertainment industry, as broadly as we can describe.
Collection
[
|
...
]