Black Ops 7's Sales Struggles Come Into Focus
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Black Ops 7's Sales Struggles Come Into Focus
"Black Ops 7 was the No. 1 best-selling game in North America for November, but the Call of Duty franchise experienced a double-digit percent decrease for full-game dollar sales compared to November 2024. Last year's game, Black Ops 6, was released in October. Despite the sales downturn, this marks the 18th straight year that a new Call of Duty game has ranked No. 1 for its launch month. For anyone keeping score, that streak began with 2008's Call of Duty: World at War."
"The Circana report doesn't tell the whole story of Black Ops 7's sales performance, as the company only tracks sales in North America. Additionally, Black Ops 7 is available on Xbox Game Pass and PC Game Pass, which eats into full-game sales. For 2024's Black Ops 6, a report estimated that Activision lost out on $300 million in revenue due to Game Pass."
Black Ops 7 was the No. 1 best-selling game in North America for November while full-game dollar sales declined by a double-digit percentage versus November 2024. Black Ops 7 sits at No. 7 for 2025 year-to-date, with Battlefield 6 remaining the year-to-date No. 1. Circana tracks North American sales only, and availability on Xbox Game Pass and PC Game Pass likely reduced full-game purchases. A prior estimate attributed about $300 million in lost Activision revenue for Black Ops 6 because of Game Pass. Call of Duty will finish 2025 as the top franchise on Xbox Game Pass. Activision will stop releasing the same sub-series in consecutive years; Modern Warfare 4 is rumored for 2026.
Read at GameSpot
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