Following a recent update, Call of Duty players were dismayed to find annoying ads for bundles and battle passes appearing in frequently used menus. This led to significant backlash, prompting Activision to clarify that the ads were added in error due to a UI feature test and were swiftly removed. Despite this explanation, skepticism remained among players, who believed the ads might have been a deliberate attempt to test reactions, raising concerns about the potential for increased monetization in the franchise's already ad-heavy environment.
Activision admitted that a UI feature test caused ads to appear in loadout menus, and promised to remove the intrusive ads after intense player backlash.
The backlash against the ads was severe, with many players speculating that the feature was intentionally tested by Activision to gauge reactions.
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