"Tyrantrum, one of 11 Pokémon characters based on prehistoric fossils, will be among the toys on offer at the NHM, surrounded by the bones of its ancient inspirational ancestors. For the Pokémon x Natural History Museum collab, the revamped boutique will be selling a range of exclusive souvenirs from clothing, accessories, prints, stationary and plush toys. So far, it's been revealed that an exclusive plush toy of Pikachu hugging the Natural History Museum building will be available to purchase both in store and online."
"Mathieu Galante, Pokémon's retail director for Europe, explained the inspiration behind the design of the merchandise: 'Design inspiration has been drawn directly from the Natural History Museum's iconic building and architecture, as well as the beautiful naturalist sketches that fill the Museum's archives. 'We are excited to be working with the Natural History Museum to create this fun pop-up store for fans of all ages.'"
Pokémon will take over the Natural History Museum's Cranborne Boutique in Kensington to sell exclusive 30th-anniversary merchandise, including clothing, accessories, prints, stationery and plush toys. An exclusive Pikachu plush depicting the character hugging the museum building will be sold in store and online. The partnership highlights dinosaur links, featuring Tyrantrum—one of 11 Pokémon inspired by prehistoric fossils—alongside fossil displays. Design inspiration draws from the museum's iconic architecture and naturalist sketches. The pop-up aims to engage fans of all ages, and all profits from sales will support the museum as a registered charity.
Read at Time Out London
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