"The short video features mysterious shots of an eerie, empty hotel, accompanied by strange chanting in the background, ending with a voice saying "something new." Along with the teaser, a website went live that looks like it's promoting a fancy investment opportunity. It promises a luxury experience and even includes fake reviews. But fans quickly realized this wasn't just a normal game announcement--it was the start of a hidden puzzle."
"When put together, the letters spelled out "steganog," which might be short for "steganography"--hiding secret messages inside normal text or images. After signing up for email updates, users received strange messages with hidden phrases like "FOLLOWERS OF __." These clues sparked a full-blown mystery, with fans delving into the website, emails, and even old game files to uncover answers. Many believe this new project could be connected to SOMA, or possibly a brand-new horror story."
Frictional Games unveiled a teaser for Hotel Samsara featuring an eerie, empty hotel and unsettling chanting that concludes with a whispered "something new." A companion website presented itself as a luxury investment pitch with fake reviews and hidden elements. Observers found bolded letters that spelled "steganog," suggesting steganography, and email sign-ups produced cryptic phrases like "FOLLOWERS OF __." Fans organized to solve layered puzzles across the site, emails, and archived game files, fueling theories about connections to SOMA or a separate horror narrative. Frictional thanked the community and noted they increased puzzle difficulty after rapid solutions.
Read at GameSpot
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