The sudden unavailability of Shadow the Hedgehog plushies at Build-a-Bear has opened up opportunities for scalpers, driving prices on resale markets up dramatically.
As demand for the Build-a-Bear Shadow plush continues to rise, scalpers exploit fans' desperation, leading to absurd resale prices that exceed even gaming consoles.
Build-a-Bear's reluctance to restock Shadow the Hedgehog plushes has created uncertainty among fans, with mixed messages from employees about potential future availability.
Many lucky fans who managed to purchase the Shadow plush at retail price are lamenting the plight of desperate collectors who are now forced to resort to scalpers.
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