Paramount's upcoming Smurfs film, slated for release on July 18, 2023, continues the franchise's trend with a live-action/animation hybrid format. While the 2017 film, Smurfs: The Lost Village, garnered modest box office success, this new installment echoes familiar patterns seen in recent adaptations. Notable casting includes John Goodman as Papa Smurf, with Rihanna voicing Smurfette. The trailer showcases the usual family-friendly gags set against a backdrop of popular music, but the creative team appears to lack innovation, offering little promise for a unique cinematic experience beyond the expected formula.
The first trailer for the new Smurfs movie feels like a generic live-action/animation hybrid that family audiences will likely enjoy but forget quickly.
Paramount's marketing, supported by Rihanna, presents a glimpse of refreshed Smurf designs but lacks commitment to strictly animated storytelling.
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