The Nintendo DS launched on December 2, 2004, breaking company norms by debuting in North America first, showcasing Nintendo's strategy to expand its audience.
The DS helped revive Nintendo after the GameCube's poor sales, amassing 2 million preorders and 3 million sales by the end of 2004, marking it a major success.
The handheld's success was part of former president Satoru Iwata's 'Gaming Population Expansion' strategy, aiming to broaden the gaming audience beyond its traditional demographic.
Releasing the DS outside Japan first signaled a shift in Nintendo’s approach, emphasizing broader market appeal over conventional marketing for the company.
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