"But the recent news, first reported by Business Insider, that Jimmy "MrBeast" Donaldson and his Beast Industries were planning to launch their own wireless service by sometime in 2026, needs someone to blame for this harebrained idea. Way back in June, I wondered, is mobile the new tequila? Meaning, is wireless service the latest industry where a celebrity can start a company (or invest in one), market it using their face and charisma, and hope for a nine- or ten-figure exit?"
"The short answer is (or should be) absolutely not. In this premium piece, you'll learn: What a MrBeast wireless service would have to overcome to be successful Why wireless brands and celebrity brands really don't mix The six secrets to Ryan Reynolds success as a marketer that are increasingly hard to replicate How the major wireless carriers could co-opt the trend of famous people selling mobile service"
Jimmy 'MrBeast' Donaldson and Beast Industries plan to launch a wireless service by 2026. Celebrity-backed wireless ventures confront operational complexity, infrastructure costs, and entrenched carrier competition. Celebrity brand appeal and charisma do not automatically translate into trust, network quality, or subscriber retention for a telecom offering. Ryan Reynolds demonstrated marketing successes built on specific repeatable factors, but those six secrets are increasingly difficult to replicate across other celebrities. Major wireless carriers can neutralize celebrity resellers by co-opting the trend through partnerships, white-label offerings, or acquisition. The likelihood of a celebrity telecom achieving a nine- or ten-figure exit is low without overcoming these hurdles.
Read at Fast Company
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