"Most people think investors possess magical instincts that they can smell profit the way a chef smells burnt food. But after decades across entrepreneurship, property development and deal-making, you'll end up finding out that investment intuition isn't mystical but rather, trained. It's pattern recognition sharpened by the simple habit of paying attention to the right signals and ignoring the noise that distracts everyone else."
"People hated paying outrageous bank fees and as a result fintechs exploded. Tenants hated terrible landlords and this birthed co-living. SMEs hated manual inventory which gave us cloud-based POS. Commuters hated traffic and as a result bike-hailing startups emerged. The mistake everyday people make is assuming complaints show danger. But to an entrepreneur, complaints are the clearest sign of unmet demand."
Investment intuition develops through trained pattern recognition rather than mystical instincts. Paying attention to recurring signals while ignoring distracting noise reveals where demand is unmet. Frequent complaints signal opportunities—examples include fintechs from bank fee outrage, co-living from poor landlords, cloud POS from manual inventory, and bike-hailing from commuting pain. A practical one-week exercise is to list ten recurring complaints from customers or stakeholders and ask what people would pay to avoid them. Rapid behaviour change that outpaces infrastructure, regulations, or physical systems creates explosive growth opportunities, as seen with e-commerce and remote work shifts.
Read at Business Matters
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