"Former General Motors executive Dave Stenson believes that automakers are going about this perceived EV slowdown all wrong. While the big three in Detroit are seemingly leading a pullback in all things electric, Stenson is instead throwing his John DeLorean card onto the table and betting that his new startup has unlocked the secret to the next stage of electrification."
"Stenson knows the drillafter all, he spent three decades in Detroit working through the algorithm of high-margin, high-volume consumer sales. Sell crossovers to suburbanites and the F-150s of the world. But when the government unstacks the deck and EVs no longer have a competitive edge, what can automakers do to ensure their new powertrains stay competitive? Enter ZMD Motors, a startup that believes mainstream automakers have misjudged the timeline and approach to electrification."
The consumer electric vehicle market is cooling as the EV tax credit lapse prompts automakers to predict a multi-quarter slowdown. Major brands are signaling a pullback in consumer EV investment despite prior heavy spending. The commercial vehicle segment remains underserved and presents a clear opportunity for electrification and revenue. Former GM executive Dave Stenson founded ZMD Motors to target medium-duty, platformed trucks for business-to-business customers, arguing mainstream automakers misread the timeline and approach to electrification. Other industry moves include expanded autonomy toolkits from Nvidia and continued consumer frustration with high vehicle prices.
Read at insideevs.com
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