The 9bn British Industry That Turned a Lockdown Side-Hustle into Champagne Money
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The 9bn British Industry That Turned a Lockdown Side-Hustle into Champagne Money
"Five years later that same stream has evolved into one of Britain's fastest-growing industries, now valued at £9 billion and employing more than 18,000 people across London, Manchester, Leeds and Malta studios. What began as a lockdown distraction has become the country's most glamorous tech export: 24-hour luxury live entertainment that mixes Mayfair production values with Bond-villain sets and nightly supercar giveaways."
"2020: two or three founders stream from a spare room using OBS and a second-hand table 2021: raise £400k-£1m pre-seed from angel investors impressed by early traction 2022: move into proper studio space in East London or Salford Quays 2023-2024: £15m-£80m Series A/B rounds from tier-one VCs (Index, Balderton, Octopus) 2025: £300m-£700m valuations with 300-800 staff and multiple international licences"
"At least eight British companies have followed this exact path since 2020, creating a combined enterprise value of £9.2 billion according to Beauhurst and PitchBook data released in November 2025. The Numbers That Caught Investor Attention £9.2 billion total valuation across the top ten UK operators £4.1 billion revenue run-rate in 2025 (HMRC entertainment sector filings) 18,400 direct jobs created in Britain (ONS Labour Force Survey Q3 2025) Average 78 % gross margin - higher th"
Three twenty-somethings began streaming roulette from a Shoreditch flat in March 2020 using a £200 webcam. Five years later live luxury casino production employs over 18,000 people across London, Manchester, Leeds and Malta and reaches a combined enterprise value of £9.2 billion. Typical company growth included garage streams in 2020, pre-seed raises in 2021, studio expansion in 2022, large Series A/B funding in 2023–24, and £300m–£700m valuations by 2025 with hundreds of staff and multiple licences. The sector reports a £4.1 billion 2025 revenue run-rate and high gross margins.
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