Rich Sparkle Holdings announces joint venture with Khaby Lame to bring livestream commerce to western markets

"Rich Sparkle Holdings, a company focused on creator commerce infrastructure, has announced a series of strategic agreements aimed at building a global ecosystem for livestream commerce. At the core of the operation is a model that upends the traditional logic of the creator economy: not short-term brand partnerships, but structured joint ventures where creators become operational partners with direct participation in outcomes."

"The first name involved is Khaby Lame. The Italian creator, with over 160 million followers on TikTok, ranks among the most-followed personalities on social media worldwide. His content, built on visual simplicity and minimal use of language, has proven capable of crossing cultural and linguistic barriers with rare effectiveness. That global reach is now being directed toward commercial initiatives beyond social media engagement."

"The underlying thesis is straightforward in theory, complex in execution: combine those who know how to capture the attention of hundreds of millions of people with those who know how to convert that attention into transactions. Industry estimates suggest livestream commerce could grow substantially in the coming years. China has already demonstrated what mature adoption looks like. In Western markets, the model is still emerging, with many components yet to be tested at scale."

Rich Sparkle Holdings is assembling strategic agreements to create a global ecosystem for livestream commerce. The company plans to form structured joint ventures that make creators operational partners with direct participation in commercial outcomes rather than relying on short-term brand partnerships. Khaby Lame, an Italian creator with over 160 million TikTok followers, will be an initial partner, leveraging his cross-cultural, nonverbal content to reach global audiences. The strategy combines creators who capture attention with operators who convert attention into transactions. Management expects joint ventures to better align incentives and address misaligned incentives in campaign-based sponsorships. Shared infrastructure will support livestream and short-form commerce across markets still maturing outside China.

Read at New York Post