"Quince rose to fame on Instagram with its $50 cashmere sweater, but has since amassed a wider range of product offerings including apparel, home, accessories, beauty, and wellness. Unlike typical e-commerce retail sites, the company manufactures its products and sells them to consumers directly."
"Because it owns most of its own tech stack and controls its designs and manufacturing, Quince can more accurately predict its sales, according to a blog post by Iconiq. This allows smaller batch manufacturing with less waste."
"It has faced several lawsuits from brands alleging Quince is selling dupes of their designs. Coach parent Tapestry is suing, as is Williams Sonoma, Puck reported. Deckers also sued over footwear designs, but a court ruled in Quince's favor."
Quince, an e-commerce company known for affordable cashmere sweaters on Instagram, announced a $500 million Series E round at a $10.1 billion valuation, led by Iconiq. The valuation more than doubled from the $4.5 billion Series D valuation in early 2025. Quince operates as a manufacturer-to-consumer business, controlling its own tech stack, designs, and manufacturing, enabling smaller batch production with reduced waste and higher quality products at lower costs. The company has expanded beyond apparel to include home goods, accessories, beauty, and wellness products. Despite facing multiple lawsuits from brands alleging design copying, Quince's revenue has surpassed $1 billion, and it recently expanded to Canada. Additional investors include Basis Set Ventures, Wellington Management, and DST Global.
Read at TechCrunch
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