"A healthy energy drink brand that secured investment on the BBC's Dragons' Den just two years ago has become the show's most lucrative success story, reaching a valuation of £140 million. PerfectTed, founded by Marisa Poster and Teddie Levenfiche, has grown from a student start-up into Europe's leading matcha-based energy drink company - and now stands as the largest supplier of matcha products in the region."
"When Poster and Levenfiche appeared on Dragons' Den in 2023, both were just 25 years old. Their pitch impressed the investors, with Steven Bartlett and Peter Jones jointly taking a 5% stake for £50,000. At the time, the business had already raised £125,000 from family and invested £250,000 of their own savings to get started. Their all-natural, matcha-based energy drinks were positioned as a clean alternative to caffeine-heavy brands like Red Bull - a fast-growing niche in the wellness drinks market."
PerfectTed was founded by Marisa Poster and Teddie Levenfiche as a student start-up and has become Europe's leading matcha-based energy drink company and the region's largest matcha supplier. The founders secured a joint investment from Steven Bartlett and Peter Jones, selling 5% for £50,000 after earlier funding from family and personal savings. New investment from venture capital firm Felix Capital lifted the company's valuation to £140 million and enabled global distribution. The brand is now stocked in over 30,000 stores across 50 countries, reported projected annual revenues of £30 million, and targets £100 million while expanding product categories.
Read at Business Matters
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