"The new venture, The Artists Collective, brings together Maya Jama, Jack Whitehall, Roman Kemp, Daniel Kaluuya and Tom Grennan, who have pooled their personal capital to invest in early-stage UK and European businesses. Rather than pitching in boardrooms, founders will be discovered online, with TikTok expected to play a central role in sourcing and spotlighting talent. The aim is to connect high-growth startups with both funding and cultural reach, a combination the group believes is more powerful than traditional finance alone."
"An industry source said: "This is business investment for the TikTok generation, less suits and spreadsheets, more cultural relevance. For the right founder, having a household name attached can unlock doors money alone can't." While the public launch is new, the collective has already quietly backed around 20 early-stage technology businesses. The group is understood to be finalising further investments worth up to £300,000 per company."
The Artists Collective unites prominent British cultural figures who have pooled personal capital to back early-stage UK and European businesses. Founders will be discovered online, with TikTok central to sourcing and showcasing talent. Investments typically range from £50,000 to £300,000 at Seed and Series A stages. Sector focus includes AI, B2B software, cybersecurity, fintech, healthtech and media. The model pairs financial capital with access to audiences, partnerships and commercial introductions, with artists supporting portfolio companies through networks rather than one-off endorsements. The collective has quietly backed around 20 technology businesses and is finalising further deals.
Read at Business Matters
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