"At that point in time, it was pretty contrarian in the sense that there weren't any other examples to point to within women's health," said FFF founding partner Anu Duggal. "So, you couldn't necessarily say so-and-so has built a company focused on the women's health experience."
"FFF is one of the few diverse managers to fully return a fund, generating strong returns from often overlooked and underestimated founders," Moore told Fortune via email. "FFF has shown that investing in women isn't niche-it's mainstream."
Maven announced it had raised $125 million funding at a $1.7 billion valuation. It was a crucial moment for FFF, which did a partial secondary sale in conjunction with the new round.
This helps 'to shift the narrative about what it means to be a successful founder and investor,' said Paige Hendrix Buckner, CEO of All Raise.
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