"Harbinger announced Wednesday it has already lined up a customer for Phantom's advanced driver assistance tech that it just acquired. German automotive technology giant ZF Group has agreed to license that tech from Harbinger, and plans to sell it to automakers for use in their passenger cars."
"Harbinger co-founder and CEO John Harris told TechCrunch in an exclusive interview that he expects this new software services business line to generate "millions" of dollars in revenue this year, which he said is mostly "not material" compared to the amount the company will make from selling its truck chassis."
"Medium-duty [trucking] has a complete lack of safety features. The majority of medium-duty vehicles on the road that have no backup cameras, no air conditioning, no lane keeping, no automatic emergency braking."
Harbinger, an electric trucking startup, acquired Phantom AI to expand beyond its core electric truck chassis business. The acquisition enables Harbinger to develop new revenue streams through software services. Phantom's advanced driver assistance technology will be licensed to German automotive giant ZF Group for integration into passenger vehicles. Harbinger expects software revenue to reach millions of dollars this year, with more substantial returns anticipated in 2027-2028 as the passenger car market scales. The company recently raised $160 million from FedEx and THOR Industries. Integrating Phantom's safety features into Harbinger's medium-duty trucks addresses a significant market gap, as most medium-duty vehicles lack modern safety features like backup cameras and automatic emergency braking.
#electric-trucking #autonomous-driving-technology #vertical-integration #software-licensing #vehicle-safety-features
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