""Prediction markets are one of the top things that fans want to do these days," says Matt King, who leads betting and gaming for Fanatics. "People want to be able to express their opinions on not just sports, but entertainment, culture, and everything under the sun." King, the former CEO of FanDuel, oversaw Fanatics' expansion into sports betting in 2023 with a sportsbook that now operates online in 22 states and Washington D.C."
"Fanatics Markets will be available to users aged 21 and up in 10 states this afternoon, and an additional 14 by the end of the week-all places where Fanatics' Sportsbook & Casino is currently unavailable. The trading categories featured in the app include live games, major league matchups, economic indicators, and elections. (Later releases will include crypto, pop culture, movies, and more.) Fanatics designed the app's user experience, partnering with Crypto.com to operate the derivatives exchange that powers the underlying market and its pricing."
Fanatics launched a stand-alone prediction-market app called Fanatics Markets to engage sports fans interested in speculative trading across sports, entertainment, and culture. The app targets users aged 21 and up and will roll out in 10 states initially, expanding to 24 states by week’s end in markets where the Fanatics Sportsbook & Casino is not available. Trading categories include live games, major league matchups, economic indicators, and elections, with later additions like crypto, pop culture, and movies. Fanatics designed the user experience and partnered with Crypto.com to operate the derivatives exchange and pricing, targeting a core demographic of men in their 20s and 30s.
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