""This massive paradox is that advertising is how creators make the money, but it's quite negative for their audience," says Morris."
""When someone pays to subscribe to a creator, they actually become more loyal and more dedicated as a fan.""
Joel Morris co-founded Fanvue in 2020 with Will Monange and Harry Fitzgerald as a subscription platform where creators charge for exclusive content instead of relying on brand partnerships. The platform frames paid subscriptions as a route to greater fan loyalty and reduced dependence on advertising revenue. Fanvue reported 17 million monthly users and raised a $22 million Series A led by Inner Circle to expand internationally and build AI features. Current AI offerings include analytics, an AI coach with content and revenue tips, AI-generated content, AI agents for DMs, and voice cloning via ElevenLabs to automate creator tasks.
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