Ned's Club, located near the White House, breaks the mold of traditional private clubs with a contemporary art collection featuring powerful women. Marketing highlights a lively, youthful vibe, with live music and a notable Italian American restaurant. Executive director Joiwind Ronen emphasizes the club's diverse age demographic, aiming to attract a modern audience. The curated artworks serve as a signal of the club's progressive identity, directly contrasting with older, more exclusive establishments such as the Cosmos Club and Metropolitan clubs.
"They're a twist on the classical portraits you might see in a private members' club of some old guys. Instead, you've got these two really strong, powerful women."
"I think the age demographic is a big difference. We're going to be lively and playful."
"Ned's may be an exclusive operation, but it isn't a stuffy throwback."
"The club's marketing stresses that it's a fun, youthful place. There's live music seven nights a week... and of course, all that art."
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