Saturday, Nov. 25, is an important day for independently owned local businesses on the Upper West Side. It's Small Business Saturday, the kickoff to "shop small" events that emphasize the power of dollars spent in local communities.
Founded by American Express in 2010, Small Business Saturday is sandwiched between the major Black Friday retail shopping holiday that tends to favor national brands and Cyber Monday, an online shopping event that this year takes place on Nov. 27.
Since it started in 2010, consumers have reported spending an estimated $163 billion at small businesses across all 12 Small Business Saturdays combined.
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