Kids' Night on Broadway returns on February 13, allowing children under 18 to attend Broadway shows for free with a paying adult. This annual tradition supports family-friendly entertainment by featuring 14 popular shows and includes fun perks like restaurant discounts and special activities. Over its 25-year history, the initiative has led to over 182,000 children experiencing their first Broadway show, significantly influencing their future engagement with the arts. Charlotte St. Martin emphasizes the importance of introducing theatre to families.
"We felt it was a good idea to honor them and bring them in... We believe that theatre should be a family event."
"Our latest research shows that the average age of a first-time Broadway theatregoer from New York City and NYC suburbs ranges between 14-15 years old..."
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