"Visitor = your user / audienceThey come with expectations, emotions, and limited time. Access = your entry pointsLanding pages, SEO/social entry, app open, onboarding, login, paywall moments, notifications - everything that determines whether they can enter smoothly. Zones/Platforms = contextsHome, feed, article page, video page, search, profile, commerce, chat - each is a "zone" with a promise. Rides/Attractions = featuresRecommendation modules, player, comment, follow, save, share, checkout, personalization, bundles - anything interactive that creates value."
"Most teams default to the same move: build something new. In theme park terms, that's like responding to complaints by saying, "Let's add a roller coaster." Sometimes, yes. But often the bigger wins come from renovations you don't celebrate in a launch post. Renovation can mean: Refurbish: improve UX, speed, reliability, visual clarity Move: change information architecture, reposition modules, reroute journeys Disable: remove clutter, reduce cognitive load, kill distractions"
Map product experience to a theme park: visitors arrive with expectations and limited time; access includes landing pages, onboarding, notifications, and paywalls; zones/platforms provide contextual promises; rides/attractions are interactive features; ticketing and footfall measure growth and retention; satisfaction kiosks capture NPS, complaints, and sentiment; souvenir shops capture ads, conversions, and subscriptions. Renovation options include refurbish (UX, speed, reliability), move (information architecture and module positioning), disable (remove clutter), build new (new capabilities), expand channels, and improve accessibility. Evaluation should identify renovations that pay back fastest with the least risk.
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