The article emphasizes the critical importance of user research in the design process, particularly when stakeholders often prioritize immediate design actions over comprehensive user insights. It highlights a common disconnect where stakeholders focus on their own perspectives instead of understanding user needs. The author argues that design without foundational research essentially amounts to guessing, leading to content that aligns more with stakeholder desires rather than user needs. This lack of evidence-based decision-making ultimately risks creating ineffective or irrelevant designs that do not address user problems.
I love gathering data, analysing it and using it to justify design decisions. But not everyone vibes with user research.
Design without research is guessing: you have no idea what or whose problems you're trying to solve.
Without any research there are no powerful user voices to support our theory-based objections.
User research is about understanding what users need - what will solve their problems and help them achieve their goals.
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