"What's coming into sharper focus isn't fidelity, it's foresight. Part of the work of Product Design today is conceptual: sensing trends, building future-proof systems, and thinking years ahead. But besides the current momentum, we still have to focus on real problems that bring real value as of now. This balance is sometimes challenging, but also creates opportunities to reform our thinking and approaches."
"As AI agents become embedded collaborators in our systems, designers face a powerful and pressing question: Who are we designing for now? Suddenly, we find ourselves in the middle of a new Experience dilemma: designing for both people and programs. That means exploring new personas and reconciling different approaches: emotional intuition, logical execution, and the coherence of both. Let's have a look at the pitfalls of this dilemma and explore what we have to consider while designing for both humans and machines."
AI is rapidly reshaping product design, moving focus from pixel-perfect fidelity to long-term foresight and future-proof systems. Designers must sense trends, plan years ahead, and still prioritize present problems that deliver real value. Product experiences must now serve both human users and AI agents as collaborators. Agents parse, tokenize, and operate on pattern recognition and probability, requiring structured data, semantic HTML, accessible roles, predictable metadata, and clear context. Interfaces optimized only for human aesthetics risk becoming unusable by models. New UX abstractions are necessary to reconcile emotional intuition with logical execution for coherent mixed-user systems.
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