"'When I go to bed, I go to work.' Starck describes dreaming as an active method in his design process, where sleep becomes a space for production and innovation."
"'The subconscious doesn't lie,' he states, contrasting it with conscious expression, and emphasizes the importance of intuition in verifying emerging ideas."
"'The biggest problem of our society today is there is no more utopia,' he notes, calling for a renewed vision beyond material desires."
Philippe Starck participated in a live conversation during Milan Design Week, focusing on the intersection of dreams and design. He views dreaming as an active part of his creative process, where sleep serves as a productive space for generating new ideas. Starck emphasizes the role of intuition in design, suggesting that it stems from a deeper subconscious layer. He expresses concern over the lack of utopian visions in society, highlighting a shift from expansive aspirations to material desires.
Read at designboom | architecture & design magazine
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