Outcomes over outputs is such a common topic in transformation efforts that you would be forgiven for thinking the idea is much younger than its venerable 26 years.
Even the product leaders ostensibly advocating for outcomes reveal their focus is on outputs, using generative AI to scale ideas swiftly.
The biggest obstacle to scaling for leaders is perceived scarcity of outputs, emphasizing the illusory value placed on outputs over outcomes.
In addressing the issue of overlooking outputs, user research is vital, emphasizing the importance of consulting the science of talking to systems.
#outcome-focused-design #product-development-strategy #output-first-mindset #user-research #organizational-scalability
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