"VeJa is a company that creates guitar plugins simulating amplifiers for music production. They were selling exclusively on the MOD Devices platform but wanted to expand their reach with their own online store. The challenge? They had great products, a loyal niche following, but no website. Just a logo. And us. The brief was simple: Our bootcamp team of three had just 8 days to prototype a e-commerce platform that would help VeJa compete in a saturated market dominated by giants like Neural DSP and IK Multimedia."
"The plugin market is crowded. Musicians have countless options. And according to our stakeholder interview with VeJa's founder, their competitive edge wouldn't be feature bloat or celebrity endorsements, it would be competitive pricing and a creative, non-traditional approach to amplifier simulation. Secondary and Competitive Research We conducted a SWOT analysis of VeJa's main competitors: Neural DSP, IK Multimedia, and Guitarix to understand the landscape. What we found: VeJa has unique processing algorithms and hig quality sound design that genuinely stands out."
"We interviewed 5 musicians (guitarists, producers, and multi-instrumentalists aged 25-35) who use digital plugins in their creative process for music production. Our goal: understand what they're searching for and their decision-making criteria when purchasing guitar plugins. Key Research Insights from User Interviews What we discovered: 🎸 Installation anxiety"Installation is often very difficult. The program often crashe"
VeJa produces guitar amplifier‑simulating plugins and sought to launch an independent online store after selling exclusively on MOD Devices. The project required prototyping an e-commerce platform in eight days to help VeJa compete against larger incumbents. Competitive analysis showed VeJa’s unique processing algorithms and strong sound design as core strengths. User interviews with five musicians aged 25–35 surfaced installation anxiety and decision criteria prioritizing reliable setup and ongoing support. Stakeholders emphasized competitive pricing and creative amplifier simulation over celebrity endorsements. The primary lesson was to prioritize post‑purchase support, straightforward installation, and clear onboarding in the platform design.
Read at Medium
Unable to calculate read time
Collection
[
|
...
]