Read at Medium
Good UX writing is important for creating a positive user experience and guiding users through a product. Microcopy, the information and instructional content in an app or website, is key in this process. It helps users navigate and familiarize themselves with the functionality of the system, ultimately leading to a comfortable user experience.
Well-thought-out microcopy will get you better usability and bring you more users who are satisfied with their experience.
Effective UX writing is simple, succinct, and easy to follow. It represents the voice and personality of the brand, builds trust with users, and communicates new or additional technology to them.
The UX team at Adobe explains it as, '...from the words that comprise a call to action, to the disclaimers that assure users that their email address won't be shared or stored.'