The article discusses the declining relationship between companies and UX departments, particularly in Latin America, where companies often prioritize monetary gains over user needs. Factors such as digital maturity, inconsistent hiring practices, and the presence of underqualified designers contribute to this issue, resulting in suboptimal design outcomes. Conversations with industry professionals reveal frustrations surrounding these challenges, underscoring the need for improvement in both the perception and execution of UX practices to build stronger connections with users and enhance product quality.
The relationship between companies and UX areas in Latin America is deteriorating due to various factors, including poor understanding of user needs and ineffective design processes.
Many new companies in Latin America fail to prioritize strong user relationships, leading to product results that do not meet user expectations.
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