The article emphasizes the critical importance of user research (UR) in digital product development. The author reflects on their evolved perspective, now fully endorsing UR as essential for both new and existing products. The piece contrasts historical resistance to user research, citing Henry Ford's famous quote about not asking users about their needs. However, it argues that unlike Ford's revolutionary innovation, most product developers face practical challenges that require understanding customer needs to improve usability and features effectively. It ultimately defends user research as indispensable, despite pushback for speed and cost-saving from leadership.
You're flying blind without doing any research.
Research provides the critical data you need to make informed product decisions around features, usability, and the wants/needs of your target audience.
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