Interviewing users requires preparation, planning, patience, and focus on making the best of each interview participant and providing real value for you, them, and the business paying for it.
Having some key objectives in mind can help us stay focused and create a better action plan. What would we like to learn? What are the main questions we would like answered? For example: Can users understand our message? Do users interact with this feature?
What will make this research successful? Whether uncovering pain points, validating assumptions, or uncovering opportunities, having a clear vision will help us deeply understand why we are doing this, what we need to focus on during the interview and where we should guide the conversation if it diverts.
Are we interested in a specific user persona or customer segment, or do we like to learn from more diverse users? A diverse participant pool enriches insights, but focusing on a specific user type can produce more detailed insights.
Collection
[
|
...
]