Interviewing users requires preparation, planning, patience, and focus on making the best of each interview participant to provide value for participants, designers, and the business paying for it.
Having clear research objectives helps in creating a focused action plan by defining what needs to be learned and the main questions to be answered during the user interviews.
Success criteria are essential to determine what will make the research successful, whether it is uncovering pain points, validating assumptions, or identifying opportunities.
Recruit criteria involve defining the right participants for the research, considering aspects like user personas, customer segments, demographics, product experience, and tech savviness levels to enrich insights.
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