When we design, it is vital that we focus on three fundamental aspects: WHAT we design, WHO we design for, and HOW we design. These areas help gauge the potential positive impact of our work.
The 'what' we design can heavily influence our ability to effect positive change. Determining if our design outcomes are beneficial is a crucial part of the process.
Reflecting on my own journey, I realize that initially, I lacked a clear perspective on what I was willing to design and advocate for.
As I evolved in my career, I learned that advertising and design can be powerful tools for societal impact, should we choose our projects thoughtfully.
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