"Have you ever been a part of a product launch that felt more like a daunting experience, rather than an exciting or thrilling one? The product launch where users got more confused and felt helpless? Where they could not even point out what was wrong, because the product team worked so heavily on improving the tech and the UX, that it actually changed the way they were used to working before."
"This is more common than you can think, especially in a B2B and SaaS environment, where complex products with a continuous learning curve, are constantly being explored by the users."
"And sometimes they form their own behavioral patterns of performing a particular task on the platform. And when you change that pattern, when you try to simplify it, or make it easier, it rather ends up becoming harder for them, because now, they not only need to learn the new patterns, but they need to forget the old ways of working that they had..."
Frequent and heavy product changes can transform familiar workflows and create user confusion rather than clarity. Complex B2B and SaaS products already demand continuous learning, and users often develop stable behavioral patterns to complete tasks. When those patterns are altered, users must both learn new approaches and unlearn previous habits, which raises friction and reduces confidence. Overemphasis on technical or visual improvements without considering existing user practices can undermine adoption. Thoughtful change management, gradual transitions, user-centered onboarding, and preserving key interaction patterns help maintain trust and ease the learning burden.
Read at Medium
Unable to calculate read time
Collection
[
|
...
]