Read at PRINT Magazine
The Monotype Type Trends Report for 2024 reveals that designers are moving away from cuddly, empathetic fonts towards more traditional serif fonts and finding inspiration in '90s and early '00s scenes like grunge and rave culture.
"In this, our fourth Annual Type Trends Report, we found a movement away from the trend of cuddly, squishy, empathetic fonts that many brands and creatives embraced after the alienation and stress of the pandemic," said Bell.
The report highlights ten key trends in type and brand design for 2024 and connects each trend to a specific musical genre through reimagined vinyl LP covers. The vinyl covers were created using Midjourney AI to underscore the tension between nostalgia for the analog world and immersion in the digital age.
Against a backdrop of break-neck speed innovation and social change, we found seemingly opposing concepts being combined by designers and influenced by both future possibilities and nostalgia for the past, perhaps heralding a new, more contradictory era of creativity.