Design - here defined as the collection of disciplines under the broad banner of 'human-centred design' - has grown into a prominent lever for companies to create value.
McKinsey found that companies with higher design maturity and capacity increased revenues and total returns to shareholders substantially faster than industry counterparts.
Private Equity has been slow to incorporate design elements into value creation, focusing more on execution rather than strategic contributions.
#operational-improvements #revenue-growth #value-creation #human-centered-design #digital-interfaces
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