The article discusses the author's bold attempt to engage with a health and wellness company CEO, showcasing a unique perspective on design. The author reflects on the nature of problems, suggesting that many are rooted in outdated perceptions. Rather than simply seeking solutions, the author advocates for a shift towards 'perceptual design'âthe courage to re-envision and articulate possibilities. This philosophy culminates in an unexpected opportunity to present ideas on enhancing human potential amidst AI advancements, emphasizing the importance of perspective in design.
What we call a 'problem' may be just a design built on an outdated perception. The future doesn't need more problem-solvers; it needs more perceptual designers.
Sometimes, seeing a different future begins with the courage to say it out loud and looking at any design problem differently.
I wrote a note to the CEO of a rather famous health and wellness company, suggesting various new ideas during a time of change.
I figured this might be a better time to knock while their house is being rearranged.
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