Persuasion in design is most prevalent when users click a Buy Now button or sign up for that newsletter. It's the art of nudging them in the right direction without realizing it. Think about those sneaky little pop-ups offering a discount if you subscribe to a website's newsletter. That's a classic example of persuasion at work.
Ethics in design ensure fair practices, like websites being clear about data use and giving users control. A website that's crystal clear about how it uses your data and gives you full control over it - that's ethical design in action.
Persuasion ethics, the merger of persuasion and ethics in design, acts as a superhero cape, preventing the abuse of persuasive powers for personal gain. Nudging, a subtle form of persuasion, gently guides users without crossing ethical lines.
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