The car industry is evolving towards smart ecosystems, with a focus on user experience that parallels the revolution seen in consumer electronics like smartphones.
Tesla initiated a transformation by integrating large touch screens and minimizing physical buttons, redefining cars as modern tools for everyday life rather than mere transportation.
This change represents an 'iPhone moment' for mobility, emphasizing user-centered design in the entire development process to cater to diverse user needs.
The progression signifies a shift from hardware-centric design to a holistic approach that prioritizes intuitive software experiences in vehicles.
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