The article delves into the unique challenges of UX design in the business-to-business space, where the focus shifts from mere user desirability to factors like feasibility and viability. The author emphasizes the necessity of understanding business metrics, such as cost and risk, to persuade stakeholders of the value of user research. A practical model for calculating UX ROI is introduced, highlighting the importance of considering the real costs of design work by accounting for hourly rates, time estimates, and revision factors that impact overall project budgets.
In business-to-business UX design, feasibility and viability often outweigh pure desirability, emphasizing the need for design to align with business outcomes and risks.
It's essential for UX designers to communicate effectively with business leaders about the impact of UX, using metrics like risk, cost, and expected outcomes.
A practical model for understanding UX ROI is crucial. This includes calculating the Cost of Work (COW) which factors in the designer's hourly rate, time, and revision needs.
The costs associated with junior designers often exceed initial estimates due to higher revision needs, necessitating careful consideration of overall project expenses.
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