"Since we started embracing the "production acceleration stage" in the company, we see product design with fresh perspectives. Fully immersed in AI dynamics Like almost all technology companies today, we are influenced and affected by AI at our core. Part of this technology adoption has brought new company challenges (ways of work, roles, technical knowledge, etc). Still, it has also led to many positive developments and ideas, allowing us to transform old problems into new opportunities."
"Once AI was established as the new technology core, we are playing in a new, unknown field full of opportunities but also uncertainties. How do we build products now? How do we design? How do we work under new rules and roles? Those are questions that we don't have a solid answer to yet, but in time, we will figure it out. The other side of the story is the opportunities AI will uncover if we choose to adopt this new approach with conviction."
The design mindset shifted from centralized interface creation to enabling teams to develop ideas within a safe environment governed by design and product rules. The company embraced a production-acceleration stage and became fully immersed in AI dynamics, which introduced new ways of work, role shifts, and technical knowledge requirements. AI adoption generated both challenges and positive developments, converting legacy problems into fresh opportunities. The organization now operates in an uncertain but opportunity-rich field with open questions about product-building, design, and collaboration under new rules. A hackathon-led Product Playground prototype enforces design tokens and components while allowing experimentation across teams.
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