Confirmation bias is the tendency to interpret, favor, and recall information in a way that confirms our preexisting beliefs or hypotheses while ignoring or discounting information that contradicts them.
When confirmation bias creeps into product design, it can lead to poor user-centricity, missed opportunities, and design flaws. Designers may selectively pay attention to feedback, user data, or research findings that align with their initial design concepts while disregarding contradictory information. Products may cater to the preferences and needs of the design team or a specific subset of users, rather than addressing the broader user base. Valuable insights, creative solutions, or innovative ideas may be overlooked, hindering product improvement and innovation.
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