"Earlier this month, Strava, the popular fitness-tracking app, released its annual "Year in Sport" wrap-up-a cutesy, animated series of graphics summarizing each user's athletic achievements. But this year, for the first time, Strava made this feature available only to users with subscriptions ($80 per year), rather than making it free to everyone, as it had been historically since the review's debut in 2016."
""When someone makes a video of you and your achievements and tells you that these are the people who stood right behind you, motivated you, cheered for you-that feeling is of great significance to me!""
""Well, they want me to pay to look at data I gave them (power, [heart rate] etc). And the subscription is not that cheap, especially when you consider that you are also paying with your data.""
Strava moved its annual Year in Sport animated recap behind an $80-per-year subscription, removing a feature that had been free since 2016. The paywall prompted strong user backlash focused on loss of social encouragement and shared achievement visuals. Some users described the recap as emotionally significant and motivating, while others called the decision "money hungry" and criticized paying to view data already provided to the service. A Strava spokesperson declined to answer specific questions about the timing of the change. Former premium members reported annoyance at needing a subscription to unlock the recap.
Read at Ars Technica
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