Stop using user personas, and start talking to people
Briefly

User personas have always been a controversial concept within the UX community.Well, I'm here to put an end to the controversy.Just stop using them.At best, they're a distraction.At worst, they're entirely based upon biases and assumptions - as much as we'd like to claim they're not.No matter how noble the intent, they're always almost made up of who we think we're solving a problem for, but not the actual people we're solving for.
Read at Medium
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